Google Ads & Meta Ads Professional Certification
Course Overview
A specialized practical course in managing paid advertising on Google and Meta (Facebook/Instagram), preparing you for Google Ads and Meta Blueprint professional certifications.
Why This Program Matters
Google and Meta account for 50% of global digital advertising spending.
Mastering these platforms opens wide job opportunities in marketing agencies and companies.
The average salary of a Google Ads manager exceeds $70,000 annually.
Learning Objectives
Master Google Ads: Search, Display, Shopping, and YouTube
Master Meta Ads: Facebook, Instagram, and Messenger
Apply smart bidding strategies
Build custom and lookalike audiences
Analyze performance and optimize campaigns
Training Modules
Google Ads account structure
Search Ads: keywords and text ads
Display, Shopping, and YouTube Ads
Expected Outcomes
Create and manage integrated Google Ads campaigns
Create and manage effective Meta Ads campaigns
Improve ad quality and reduce costs
Build a Retargeting strategy
Qualify for official Google and Meta certifications
Who Should Attend?
Digital marketing and paid advertising managers
Business owners seeking to manage their ads
Digital marketing agencies
Those seeking Google and Meta certifications
What's Included
- Trial accounts on Google Ads and Meta
- Trial budget for actual application
- Ad campaign templates
- Google and Meta certification question bank
- Accredited attendance certificate