Sales Leadership & Key Account Management
Course Overview
An advanced course developing your skills in leading sales teams and managing large strategic accounts, based on global best practices in B2B sales.
Why This Program Matters
Effective sales managers increase their teams' revenues by 20% or more.
Key account management is responsible for 80% of most companies' revenues.
Sales leadership skills are among the highest-paying skills in the job market.
Learning Objectives
Understand modern sales leadership models
Apply SPIN Selling and Challenger Sale methodology
Build a strategic Account Plan
Manage the sales Pipeline
Coach and develop the sales team
Training Modules
Modern sales leadership models
Hiring and developing sales representatives
Building a high-performance sales culture
Expected Outcomes
Lead the sales team with high effectiveness
Build a key account management strategy
Apply consultative selling methodology
Manage the long B2B sales cycle
Build strategic relationships with major clients
Who Should Attend?
Sales managers and commercial team leaders
Key and strategic account managers
Business development managers
Those seeking to transition from sales rep to leader
What's Included
- Strategic account plan templates
- Account analysis tools
- Pipeline and CRM templates
- Case studies from successful B2B deals
- Accredited attendance certificate